Eleni Demestihas, Director of Hockey Operations for Cookstark Management, shares her journey from law school to becoming an agent for women's hockey players and offers insights on the explosive growth of the PWHL.

• Began as a law school graduate who wanted sports industry education without necessarily practicing law
• Started representing hockey players when many had no agents, particularly focusing on players who weren't national team stars
• Navigated the challenging transition when the PHF merged into the PWHL, which voided all previously negotiated contracts
• Witnessed Vancouver draw nearly 20,000 fans during the PWHL Takeover Tour, making a compelling case for expansion
• Believes Seattle, Vancouver, and possibly Philadelphia are strong candidates for PWHL expansion teams
• Explains how female athletes' social media pages convert at significantly higher rates than male athletes'
• Advocates for housing stipends scaled to cost of living, trade consent clauses, and players receiving jersey sale percentages
• Predicts PWHL expansion teams will be valued at $20+ million, with potential for player equity ownership models
• Emphasizes the importance of younger players seeking representation earlier as the women's game professionalizes

Create your own luck by working hard, being a good person, doing favors for people, being there when people need you, and thinking about your next step as a long-term thing.