Headsup has a steadfast commitment to generating awareness pertaining to concussions and the lingering symptomatic stresses that ensue in an individual’s recovery. Recovering from concussions is unique to each individual, with symptoms often being benevolent. A disconnect exists between the public, those suffering from head trauma and corresponding side-effects that hinder mental health and overall quality of life. The latency period of concussions is too circumstantial to the extent of the injury, the transgressional past and lifestyle of the individual implicated. Often, those suffering do so silently.