Episode #159 of The Athletes Podcast features JR Butler. JR was a part of the 2006 holy cross hockey team that took down the #1 ranked Minnesota Gophers. That team included guys like Phil Kessel, Blake Wheeler & Alex Goligoski. Since winning the Midwest regional, JR became involved in the sales & tech space, working for a handful of organizations, increasing customers & valuations consistently. He brought the same approach from his days as an athlete & applied it to work.

Fast forward - JR has started ShiftGroup. Where he’s helping build the world's best sales teams with the best athletes in the world. We had a great conversation about Boston sports, childhood, game days, and so much more.

Episode Breakdown:
00:00 - 03:00 Intro, JR's Background & Being the Lockerroom Guy
03:00 - 06:30 Transitioning from Sport to the Business World & Mentorship
06:30 - 11:20 Holy Cross University Hockey Underdogs Victory
11:20 - 18:45 Growing Up in Boston & Hometown Sports
18:45 - 21:00 Line in the Sky Foundation
21:00 - 30:00 Shift Group & What Athletes Make the Best Employees
30:00 - 32:00 Influences & Role models in the Industry
32:00 - 34:50 Missed Opportunities & The Lessons Learned
34:50 - 39:08 Advice for the Next Generation & Outro

Thanks so much for listening!

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