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Relationships Over Followers: How Josh Rutherford and James Stolar Built Real Golf Content Careers From Manitoba
Listen now ๐ง The Athletes Podcast โ Episode 284: Josh Rutherford & James Stolar Apple ยท Spotify ยท YouTube Five episodes ago on this show, Mac Boucher gave a piece of advice to anyone trying to build a content business in golf. He didn't put it as a soundbite. He just dropped it casually inside a longer answer: don't churn brands chasing the next paycheck โ build real relationships and the rest follows. Josh Rutherford, today's guest, heard that advice from Mac directly years
The Athletes Podcast
Jun 28 min read
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From Self-Taught Swing to Global Golf Creator: How Mac Boucher Turned an Unconventional Game Into a Worldwide Brand
Listen now ๐ง The Athletes Podcast โ Episode 279: Mac Boucher Mac Boucher is one of the most-followed golfers on the internet who hasn't played a PGA Tour event in years. He has millions of followers across platforms. He has multi-year deals with TaylorMade, Adidas, BMW, Bushnell, Foresight, and Primo. He's the lead in BMW Whistler commercials. He plays Wentworth's BMW Championship pro-ams every year in front of crowds that the PGA Tour players themselves say "feels like a ma
The Athletes Podcast
May 298 min read
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From Bikini Champion to Golf Addict: How Heidi Cannon Built a PXG Sponsorship Out of 15 Years of Bodybuilding Discipline
Listen now ๐ง The Athletes Podcast โ Episode 280: Heidi Cannon Apple ยท Spotify ยท YouTube Recorded at House of Golf in Langley, BC โ six TrackMan simulators and one of the best new spots for serious players in the lower mainland. Thanks to Jared for hosting! Heidi Cannon won a world title in bikini bodybuilding. She's competed for five seasons across two federations (WBFF and now IFBB). She's spent 15 years on a level of dietary, training, and lifestyle discipline that most pe
The Athletes Podcast
May 258 min read
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