Listen now 🎧 The Athletes Podcast — Episode 278: Cole Hergott Apple · Spotify · YouTube The line Cole Hergott opens the episode with is the line that defines his whole coaching philosophy: "Our today's do not ruin our tomorrow's." Cole is the head strength & conditioning coach at Trinity Western University. He manages 14 varsity sports and 300+ athletes out of an 1,100 sq ft weight room he calls Sparta. He came to the job as a Saskatchewan kid who chased junior hockey out we

Listen now 🎧 The Athletes Podcast — Episode 284: Josh Rutherford & James Stolar Apple · Spotify · YouTube Five episodes ago on this show, Mac Boucher gave a piece of advice to anyone trying to build a content business in golf. He didn't put it as a soundbite. He just dropped it casually inside a longer answer: don't churn brands chasing the next paycheck — build real relationships and the rest follows. Josh Rutherford, today's guest, heard that advice from Mac directly years

Listen now 🎧 The Athletes Podcast — Episode 279: Mac Boucher Mac Boucher is one of the most-followed golfers on the internet who hasn't played a PGA Tour event in years. He has millions of followers across platforms. He has multi-year deals with TaylorMade, Adidas, BMW, Bushnell, Foresight, and Primo. He's the lead in BMW Whistler commercials. He plays Wentworth's BMW Championship pro-ams every year in front of crowds that the PGA Tour players themselves say "feels like a ma