Join David Stark for episode #210, featuring Phoenix Gibb-Wayland, with the charm and wisdom only she can bring,  A former varsity dual sport athlete, who's now making waves as a social media marketer and Dave's partner in crime. Together, they delve into the seismic shift in the world of athlete branding and the power of a strong online presence. They reminisce about her journey from the course to the digital realm and how the podcast's growth has mirrored her own transformation. Phoenix sheds light on the opportunities that have emerged with the groundbreaking name, image, and likeness legislation, offering a treasure trove of insights for athletes looking to brand themselves in this new era.

Imagine a world where the once-rigid NCAA rules are now a distant memory, and athletes can freely monetize their digital footprint—welcome to today's reality. Drawing from her own past as a collegiate athlete and entrepreneur, we unveil some practical strategies for creating a genuine social media persona that can attract sponsorships and engage fans. We underscore the importance of storytelling and illustrate how a diverse array of athletes can harness these new opportunities, demolishing the barriers that once limited their financial and personal brand growth.

We wrap up with a heart-to-heart on the delicate balance between mental health and social media engagement, emphasizing the significance of setting boundaries. As we gear up for February Fitness , we brainstorm ways to cultivate a supportive community committed to health and wellness. Our conversation builds excitement for what’s to come, inviting listeners to join us in creating an inclusive space that encourages long-term successful fitness habits, where support and motivation are in abundant supply.
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Check out Phoenix's stuff:
Instagram
Tiktok
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Check out Dave's stuff:
Instagram
Twitter
LinkedIn
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Produced by Rise Virtually
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Other episodes you might enjoy:
World Strongest Man Mitchell Hooper,  Taylor Learmont (Little "T" Fitness), Bruce Boudreau (Vancouver Canucks), Rhonda Rajsich (Most Decorated US Racquetball player)